Posts in Advice
Psychology in marketing: Not Invented Here

A bias of interest is something termed ‘Not Invented Here’. This is a dismissive attitude towards anything that is developed by others - “it can't be a good idea as if it were, we would have thought of it” - ie if it was ‘not invented here’, it's no good. If a customer does not identify with a product or service, they are less likely to want to use it.

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Repurpose and reuse your content; and save £££

You can repackage your content from one social media site to another; you can change it from a link to a story to an image to a video. It can appear under your brand in more than one place.  You can cut your work down and spend more time with your customers instead of working on creating unique content for each and every medium you use to draw attention to your business and cultivate leads.

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Q&A - "How do I market my vegan cosmetics company?"

"Basically, I used to run a business selling handmade balms and soaps. I stopped when I went to law school.

Now, I’m working on trading again. This time I am selling balms and make-up. How do I reach out to more people? And what steps can I take to market my company. Do you recommend finding a digital marketing manager on somewhere like freelancer? Or should I work on it myself at the moment then when I have more money consider a manager?"

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Digital Marketing: PPC, SEO and Social Media explained!

Means "pay per click" and is an advertising model where companies pay up to an agreed amount every time their ad is clicked and not every time it appears or is viewed by the user.Advertisers select keywords or phrases that will activate their ads when someone searches for them on a search engine like Google.

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Q&A - "I am starting a security consultancy business. How do I start marketing?"

What you have there is a great business idea that won’t necessarily be easy to advertise. Usually, when it comes to advertising, you have just a few words to put across what you want to say but from what you’ve written above its clear you’re going to need more. I’ll outline below the areas of advertising I have knowledge of and how they probably will or probably won’t help you.

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