How to Get Awesome Content (Without Writing It On Your Own)

Content is the lifeblood of your website. The more quality content you have, the higher your chances of bringing in more readers, more views, and more exposure for your blog, site and/or business. Yet creating quality content on a consistent basis can be difficult, time-consuming or simply impossible for many people.

That is why it is so common to outsource written content to other writers; but unfortunately, you may not always be satisfied with the results. Maybe their writing style didn't match yours closely enough or the tone of the content didn't integrate with your business brand--whatever the reason, you simply didn't get the "awesome content" you wanted.

If you want to get awesome content without having to take the time, energy and effort to write it on your own, you are in luck: getting great content for your website is easier than ever in today's online world. Let's take a closer look at how you can get awesome content for your website without having to write a word of it yourself.

Tip #1: Be clear about your expectations

When you want great content, you have to be as clear as possible with your writer in regards to your expectations. Do you expect the content to touch on certain points? Have a certain narrative style? Match a certain formatting? Your writer will not know exactly what you want if you do not explain it to them, and assuming that your writer will automatically know what you want or know how to write content to your expectations is a mistake. The more information you can give them in regards to what you want, the higher the chances that the content will match your "awesome" expectations.


Tip #2: Look for someone who has experience in your niche

You may find someone who is an excellent writer but who simply doesn't have the experience or knowledge necessary in your niche to create quality content. If you want truly great content, then you need to find a writer who specialises in the niche you need content for, whether that niche is travel blogging or SEO marketing content. You should also consider whether or not they have experience in the particular type of content you need written; for instance, someone who excels in writing short list-style articles may not excel in writing long form content. 

Tip #3: Don't forget to edit (or hire an editor)

It is rare that content will be delivered to you perfectly every time. Editing is commonplace and necessary in order go get written content into top shape. You should expect to edit or hire an editor to polish up the content you receive. That extra bit of polish can mean the difference between written content that is great and written content that is truly amazing.

If you want written content for your site but don’t want or don’t have the time to write it yourself, follow the above tips to ensure your writers deliver the most awesome content possible.