Digital Marketing: PPC, SEO and Social Media explained!

What is PPC?

Means "pay per click" and is an advertising model where companies pay up to an agreed amount every time their ad is clicked and not every time it appears or is viewed by the user.Advertisers select keywords or phrases that will activate their ads when someone searches for them on a search engine like Google.

The most commonly used pay per click system is currently Google Ads. This system works like an auction, that is, the price increases or decreases according to what the advertisers are willing to pay for each click associated with a key phrase. Those who are willing to spend more money per click on their ads appear above the ads of those who want to pay less per click (generally, however, this can be greatly influenced by quality score).

What is SEO?

SEO stands for Search Engine Optimisation. It is a set of optimisation techniques for sites, blogs and web pages. These optimisations aim to achieve proper organic positioning increases, generating traffic and authority for a website or blog.

This strategy is essential for your company to gain prominence, visibility in the digital world and, consequently, more leads, customers and turnover for your business.

What do you mean?

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Optimising sites and blogs through the use of techniques to improve the positioning of your pages and positioning your company in the first results of Google and other search engines. The advantage? Increase your business opportunities, since 90% of people who search on Google only click on the results that appear on the first page of the search engine.

The primary objective of SEO, therefore, is to increase the volume of organic traffic and ensure more visibility for web pages.

What is SMA (social media advertising)?

A social media advertising is a piece of content that is promoted in the accounts of the users of these platforms. The different types of publications range from promoting a Tweet or a Facebook publication to creating a complete campaign with a large budget. Each social network offers different ad options. Get in touch to explore these with one of our experts.

The main advantages of using ads on social networks are:

  • With little investment, it is possible to have a significant impact on customers. The cost per click is (usually) meagre compared to other advertising formats.

  • There are more ways to segment and target your target audience, as specific campaigns can be created depending on demographic and socio-demographic data.

  • Social networks offer us greater flexibility in ad formats. Can be visual, written, video or simple text ads.