Does remarketing really work?
Remarketing (or retargeting) is a popular method used by millions of businesses worldwide. You can read about what remarketing is and how it works here, but the purpose of this post is to do the digging on just how effective remarketing is. If you’re sitting on the fence and unsure about giving it a try, take a read of this article to help you make up your mind!
1. Conversion rates do increase the more your potential customers see your ads within your remarketing campaign. Wordstream have reported the following statistics; reading that the most effective amount of times for an ad to be seen is around 6 and conversion rate starts to drop off after this.
Remarketing gives people a gentle reminder to finish what they started on your site, while reinforcing your branding and messaging to that user every time they see you around the internet.
2. What platforms will enable you to get the most out of your remarketing campaign for you budget Right now? Google Display Network (GDN) and Facebook offer the greatest reach for your remarketing campaigns. GDN reaches 90% of Internet users worldwide, 65% of whom they reach every single day.
3. Remarketing Is an Incredibly Powerful CRO (conversion rate optimisation) Tool. The basic marketing funnel that was once highly followed and respected no longer really exists. With the addition of loads of new funnels such as remarketing and social media ,the funnel is a desktop concept from 15 years ago, and we’re way past that now.
4. Display ads can now convert as well as search ads. Research shows that display ads (particularly remarketing) now convert as well as, if not better than, search ads. Check out the table below showing conversion rates in varying industries for both display and search ads.