Stop buying Facebook page likes!

If you just want a vanity number of likes to look “popular” then go for it. But if you really want to derive any business value from your Facebook Page, then don’t buy likes. Here’s why:

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1. No engagement

Having thousands of likes on your Facebook Page doesn’t mean much if no one is engaging with you. Bought fans don’t engage because most of them aren’t real people. Even if they are real people, they aren’t at all interested in what you have to say. It doesn’t look great to potential customers when you have 10,000 likes and no one comments, likes or shares your posts!

2. None of your “real fans/likes” will see your posts

Facebook’s algorithm determines which posts go into users’ News Feeds. It’s difficult enough to get your posts into the News Feeds of your Facebook Fans as it is, but when your Facebook Page has little or no engagement (especially with a large number of Likes), your EdgeRank will drop and no one will see your posts – including your real Likes.

We should also look at the fact that only around 14% of your page likes will actually see your post each time. If you have 100 real likes and 2000 fake ones, very few (if any) of your real likes will actually see your posts.

3. No return from Facebook

Let’s say that the unthinkable happens and these paid likes do actually engage with your Facebook Page. This will be good for your overall EdgeRank, but not with the people that actually matter to your business. Although you’ll see a lot of engagement, it won’t be coming from the people who are actually interested in your business. So where will this lead? Probably nowhere. The people liking your posts aren’t interested in your business and probably aren’t in your local area (if you’re a location restricted business) so you’re unlikely to ever receive any enquiries.

So how do you grow your page without buying likes?

Produce genuinely interesting and engaging content. We wrote an article with a free posting schedule here. Run competitions to engage your existing followers and encourage new ones. You can check out the do’s and don’ts of Facebook competitions here.