Instagram Ads - Top 10 things you need to know
Instagram advertising is growing and I've found many of you don't run Instagram ads for the plain and simple reason; you don't know enough about them. So here are the main points of what you need to know:
Instagram advertising uses the same advertising tools as Facebook ads. You can set up and run campaigns in exactly the same way as you do on Facebook.
You need to have a Facebook business page and create a business profile on Instagram. You can't run ads from a personal use account.
You can target people with exactly the same demographics as your Facebook ads. You can choose locations, interests, age, gender and more.
Ad formats include; image ads, carousel ads and video ads.
60% of people say they discover new products on Instagram.
Your ads can run via CPC (cost per click) or CPM (cost per 1000 impressions).
The average CPC for Instagram ads is £0.55 to £0.70.
You can choose and daily budget or a lifetime budget.
You can set an ad schedule (to show your only during certain hours of the day).
You can use manual or automatic bidding strategies.