Instagram Ads - Top 10 things you need to know

Instagram advertising is growing and I've found many of you don't run Instagram ads for the plain and simple reason; you don't know enough about them. So here are the main points of what you need to know:

  • Instagram advertising uses the same advertising tools as Facebook ads. You can set up and run campaigns in exactly the same way as you do on Facebook.

  • You need to have a Facebook business page and create a business profile on Instagram. You can't run ads from a personal use account.

  • You can target people with exactly the same demographics as your Facebook ads. You can choose locations, interests, age, gender and more.

  • Ad formats include; image ads, carousel ads and video ads.

  • 60% of people say they discover new products on Instagram.

  • Your ads can run via CPC (cost per click) or CPM (cost per 1000 impressions).

  • The average CPC for Instagram ads is £0.55 to £0.70.

  • You can choose and daily budget or a lifetime budget.

  • You can set an ad schedule (to show your only during certain hours of the day).

  • You can use manual or automatic bidding strategies.

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