Is Twitter right for your business?

Using Twitter for business can be beneficial, especially when used in the right way. It’s also a great way to connect with other local businesses as well as industry professionals and get your name heard. But is Twitter right for you? Let’s start by taking a look at the demographics of the platform:


* Roughly 46% of Twitter users are on the platform daily.

* The total number of Twitter users in the UK is 13 million.

* 37% of Twitter users are between the ages of 18 and 29, 25% users are 30-49 years old.

* 56% of Twitter users $50,000 and more in a year.

If the above fits your general customer profile, Twitter might be worth a look at for you.

But what other reasons are there for using Twitter for business?

1. The Iceberg Effect

Did you know that the actual reach of Twitter is about double the use base? Due to the embedding of tweets, people scanning tweets but not actually having an account and tweets being picked up by search engines, 23% of all consumers read tweets at least monthly.

2. Engagement

Twitter is seen as the mechanism to interact with brands and learn more about them according to consumers. They prefer Facebook for information about the brands activities and email for product updates.

Customers will follow you on Twitter to be interacted and engaged with rather than to be informed.

It’s also worth noting that consumers prefer interacting with a branded account rather than the personal accounts of employees. Think @ccdigitaluk rather than @chloeccdigital

3. Influence

Statistically speaking, you’re much more likely to find blog owners/writers on Twitter than you are elsewhere online.

Research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month and 53% upload videos.

Twitter users contribute hugely to overall social activity posting more blogs, photos, video and audio than any other platform.

So, hopefully you now have a good idea if a daily dose of Twitter would be right for your booming business. If you have questions, or you’re unsure of the next best step forward, you can speak to us for free advice by calling 01522 275 021.