Q&A - Crafts Business - "I need help with my marketing but I don't know where to start"
"Hi Chloe. I have just set up a small crafts business online selling small handmade fabric goods for children but I have no idea where to start with my marketing. Can you help?"
Thanks for getting in touch. Straight away here I want to jump in and say you can book a completely free marketing consultation with myself where we can discuss your personal needs in detail.
From what you have described, it seems you may benefit greatly from Instagram marketing. This could be an advantage from both an organic and paid perspective. You can use tools such as Hashtagify to find the most popular hashtags for your industry and products. In order to use paid ads on Instagram you must have a Facebook Ad account and Facebook account. You can read more about Instagram ads here.
Secondly, I don't have a link to your website, however if you have an ecommerce store I would recommend looking into Google Shopping ads. If you're a retailer, you can use shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.
As a seller, you can increase the quality of your leads / clicks to your website by featuring product information directly in your ads to help shoppers make informed purchase decisions. You can include information such as an image of your product, the price and the manufacturer. This makes shoppers more likely to complete a purchase on your site.
Then there are the obvious things. Keeping to to date on social media platforms is critical for the online presence of your business. Try reaching out to industry influencers who may feature your product on their own social media for a fee or you can even try guest posting on blog websites. Reach out to influencers of your target market.
With a combination of all of the above you should be set to grow grow grow!