Get Found! Power up your blog with Search Engine Optimisation!
You started your blog because you felt like you had a unique perspective on a topic, and you wanted people to hear your opinion on that topic. In order to get your hard work in front of the people of the internet you need to work on something called Search Engine Optimisation or SEO. While this may seem daunting, it takes just a little extra work when setting up your website and publishing your blog to get your blog posts flying up the Google, Bing, or Yahoo search results.
In order for search engines to find your website and your blogs, you are going to have to do a little bit on the back end of your blog set-up to help them find you. In the settings of any website builder, you’ll find a tool to optimise for SEO. This will help search engines find your site. In these settings you are likely to find an area to enter in keywords that will pertain to your website as a whole entity. These are broad strokes terms you would like to be associated with your website.
In your actual blog, you are going to want to put the keyword in the title of the article. If you are writing about a current event be sure to name it in the title. If you aren’t using the exact term in the headline, be sure to change the blog’s unique URL in the settings to include the word. In the body of the article, be sure to use the phrase or keyword as often as possible in an effort to help your search engine rankings. This should be done as often as possible without hurting blog quality.
If you are a blog that is going to house images within your article be sure to go into the settings and fill in as much information as possible about the image. Be sure to include the keyword wherever applicable. This way when someone searches for your topic area during an images search your blog may appear there as well. The more places your blog can be listed the better.
The best blogs are ones that use third party links to the arguments being made. All throughout your educational upbringing, you were forced to cite articles or books or reference materials that back up the case you are looking to make. By including these links your blog seems to be more legitimate and this will help your site grow in the search engine rankings. Also, as your blog grows and becomes more legitimate, you will begin to see links back to your website as a reference material to other sites on your topics area. Link backs (also known as backlinks) help your SEO “score”. So stick at it, and continue to grow as part of your topics blogger community.
Finally, one of the best ways to keep people coming back to your blog and getting those precious clicks, is to allow for them to subscribe to your blog so that they get an email or a notification any time you publish something new.