Processes of design content creation
Creating your brief
Discovery sessions (calls/meetings) can help you get to know each other and /usually/ allows you to get a rough design brief put together.
I would typically have a more pointed call after the initial conversation because it's important to know all the who’s, where’s, and why’s so we can collectively polish the design brief.
I typically create 3-4 initial ideas that generally fall into 3 versions:
“exactly what you asked for”
“what you said, but with my tweaks”,
“my idea for your project”
Now is the time to get the initial design concept approved by the client. Once you have the approval, there should be no further major tweaks needed.
Time to get started
Here’s where I get into all the deep research, reference, and take my time to make sure that the approved comp makes it to final draft (before all the crazy polish). All the technical specs are met and this will definitely work.
Design Review: Pre Finished
The client should now review the work produced so far and any revisions required should be requested now.
Final design (polished) and review
The final gets created, polished and sent for review. Work gets delivered Everything gets delivered and double-checked by the client so everyone knows that everything is delivered.