A bias of interest is something termed ‘Not Invented Here’. This is a dismissive attitude towards anything that is developed by others - “it can't be a good idea as if it were, we would have thought of it” - ie if it was ‘not invented here’, it's no good. If a customer does not identify with a product or service, they are less likely to want to use it.Read More
What do we mean by In-Group Favouritism? It means to prioritise products and ideas that fit with a group we share interests and are more aligned with. Learn more …Read More
Simply put, it is the idea that people value things more if they feel they have taken ownership of them. In marketing terms, there are lots of popular ways to use this effect to our advantage. Things like free trials, sample products, money off vouchers.Read More
Confirmation bias is the effect where our mind searches for, interprets, favours, and recalls information that confirms or strengthens beliefs that we already have.Read More
Ever see brands offering money-back guarantees and risk-free trial offers? Of course you do. This marketing technique is everywhere. This feeling of zero-risk is really appealing to customers especially when it’s a new product or service that they haven’t used or experienced before.Read More
The vast majority of marketers I meet wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways.
*Cognitive and psychological biases are defined as repetitive paths that your mind takes when doing things like evaluating, judging, remembering, or making a decision.*Read More