These Facebook competition types break Facebook rules!
Watch out! It seems many of you are unaware of the Facebook regulations surrounding competitions on your Facebook pages. Outlined here are 3 competition types that are not allowed on Facebook.
1. Tag to win contests
Facebook guidlines state:
"In order to maintain the accuracy of Page content, our Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in. So, for instance:
It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize
It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize"
It's also not okay to ask people to tag a friend in a post to enter.
2. Share to win contests
"Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend's Timeline to get additional entries” is not permitted)."
This basically means that page owners can encourage users to share the contest & come vote -- by liking their comment on a contest -- but sharing cannot be a form of entering the contest.
3. Upload our cover photo to win
"All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines."
Bottom line there is you are not allowed to ask others to change their cover photo to yours to enter a contest.
So to clarify:
You CAN ask people to enter by:
Liking A Post
Commenting on A Post
Posting on A Page
Messaging A Page
Clicking Through to An Entry Form on Your Website
You CAN’T ask people to enter by:
Sharing A Page on their Timelines
Tag a friend in comment or post
“Liking and Sharing”
Like a page (to automatically enter)
Share a page on a friends timeline