Posts tagged Social Media
5 ways to use Social Media to grow your small business!

Do you have an ambitious and unique idea for a business? But you just don’t know how to get yourself out there?

Look no further! Because a fantastic method has been sitting right in front of you this whole time, in the form of ​social media. ​These platforms are actually goldmines when it comes to low-cost advertising, and with the proper approach, you can expect to be generating traffic in no time.

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Q&A - "How do I market my vegan cosmetics company?"

"Basically, I used to run a business selling handmade balms and soaps. I stopped when I went to law school.

Now, I’m working on trading again. This time I am selling balms and make-up. How do I reach out to more people? And what steps can I take to market my company. Do you recommend finding a digital marketing manager on somewhere like freelancer? Or should I work on it myself at the moment then when I have more money consider a manager?"

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How to make your social media channels work for your business!

The fundamental mistake so many businesses seem to be making is only (or primarily) posting self promotion on their social media platforms. I read recently that 42% of consumers will unfollow a brand if their social platform is full of self promotion. Im sure no one wants to lose 42% of their customers!

So what should your social media actually look like?

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Q&A - "I am starting a security consultancy business. How do I start marketing?"

What you have there is a great business idea that won’t necessarily be easy to advertise. Usually, when it comes to advertising, you have just a few words to put across what you want to say but from what you’ve written above its clear you’re going to need more. I’ll outline below the areas of advertising I have knowledge of and how they probably will or probably won’t help you.

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How to use hashtags on Facebook

Today I want to really quickly talk about how you should be using hashtags on Facebook. Hashtags on Facebook don't work in exactly the same way as what they do one of the platforms such as Twitter and Instagram. Whilst on Instagram or Twitter you might put many hashtags within a post, perhaps you might put 8 to 10 hashtags within a post, on Facebook you’d be expected to place 1 to 2 hashtags per post.

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Why you should share your content more than once!

On social networks, especially on Twitter, there is an unwritten rule that advises you not to share more than once the same post, and more if that post is yours.

The reasons are obvious: you may end up annoying/burning your followers and may also qualify as an excess. I agree, to an extent but I am a firm believe that finding the middle ground is best. Here's why…

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Instagram - Would your business benefit?

Instagram is undeniably one of the largest photo sharing sites on the Internet. With such a massive influence, many businesses have immediately flocked to the platform in an attempt to blindly promote brands. Some businesses find massive success with Instagram, while others struggle to gain any sort of following. Very few marketers know how to correctly leverage this massive user-base to expand their brand. With this post, I hope to be able to give you some words of advice on whether Instagram would benefit your own business.

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PPC, SEO and Social Media - Which is best for me?

The primary feature of a PPC service would be to generate leads or sales for the client, however, PPC could also be used to achieve results in other areas such as branding. Usually if a client is looking for branding/brand awareness I would suggest they take our a social media package as this is more tailored to increasing brand awareness, not sales. The final service that I offer is an SEO package. This is more of a long term plan and can benefit with both sales/leads and brand awareness. Ultimately, all of these services aim to give a strong ROI for my customers.

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