Psychology in marketing: Not Invented Here

A bias of interest is something termed ‘Not Invented Here’. This is a dismissive attitude towards anything that is developed by others - “it can't be a good idea as if it were, we would have thought of it” - ie if it was ‘not invented here’, it's no good. If a customer does not identify with a product or service, they are less likely to want to use it.

Read More
Repurpose and reuse your content; and save £££

You can repackage your content from one social media site to another; you can change it from a link to a story to an image to a video. It can appear under your brand in more than one place.  You can cut your work down and spend more time with your customers instead of working on creating unique content for each and every medium you use to draw attention to your business and cultivate leads.

Read More