Facebook, LinkedIn, Twitter, Instagram, Snapchat, the list goes on. With so many social media channels out there now it can be difficult to choose which is the best for your business. We’ve looked before at Twitter and Instagram so today we’ve decided to shed some light on LinkedIn and it’s potential value over Facebook.Read More
Thank you for having us speak at the East Lindsey Voluntary Sector Forum: Using digital communications!
We hope you found value in the information we offered. Please find below a copy of the presentation.Read More
Influencer marketing takes celebrity endorsement and puts into a modern day content-driven marketing campaign. Unlike celebrities, influencers can be anywhere and anyone. Their large social media following is what makes them influential.Read More
There is a great deal of debate over whether it is better to use hashtags in your original instagram post, or to include them in the comments. We look at the pros and cons of each.Read More
We’re sure you’ve notice organic Facebook reach had dropped significantly over the last few years and it doesn’t show signs of slowing. It’s likely impacted your business in some way but can your Facebook page really succeed without paid advertising?Read More
Across every platform, it is a universal truth that video content has the highest reach and the most engagements. The pivot to video storytelling is real and there are several reasons why this has happened.Read More
We all know that using Social Media for your businesses brand awareness is essential to its success. So how can you advertise your business locally within Lincolnshire through social platforms?Read More
Do you have an ambitious and unique idea for a business? But you just don’t know how to get yourself out there?
Look no further! Because a fantastic method has been sitting right in front of you this whole time, in the form of social media. These platforms are actually goldmines when it comes to low-cost advertising, and with the proper approach, you can expect to be generating traffic in no time.Read More
Ever stuck for Social Media content? Look no further. Here are 31 Social Media content ideas to keep your Social channels popular, engaging and profitable!Read More
Using Twitter for business can be beneficial, especially when used in the right way. It’s also a great way to connect with other local businesses as well as industry professionals and get your name heard. But is Twitter right for you?Read More
If you just want a vanity number of likes to look “popular” then go for it. But if you really want to derive any business value from your Facebook Page, then don’t buy likes. Here’s why …Read More
Most companies are present only in some of the major Social Networks. In general, almost all choose Facebook and Twitter, or perhaps LinkedIn, but the jump to Instagram has been just as important for many entrepreneurs …Read More
"Hi Chloe. I have just set up a small crafts business online selling small handmade fabric goods for children but I have no idea where to start with my marketing. Can you help?"Read More
We all like free stuff right? Well, attention clients and non clients alike. You can easily setup crossposting between Facebook and Twitter with Zapier. This is great for clients who currently pay for Facebook posting but who don’t want to fork out for Twitter management too. Here’s how it’s done …Read More
Means "pay per click" and is an advertising model where companies pay up to an agreed amount every time their ad is clicked and not every time it appears or is viewed by the user.Advertisers select keywords or phrases that will activate their ads when someone searches for them on a search engine like Google.Read More
The fundamental mistake so many businesses seem to be making is only (or primarily) posting self promotion on their social media platforms. I read recently that 42% of consumers will unfollow a brand if their social platform is full of self promotion. Im sure no one wants to lose 42% of their customers!
So what should your social media actually look like?Read More
What you have there is a great business idea that won’t necessarily be easy to advertise. Usually, when it comes to advertising, you have just a few words to put across what you want to say but from what you’ve written above its clear you’re going to need more. I’ll outline below the areas of advertising I have knowledge of and how they probably will or probably won’t help you.Read More
Instagram advertising is growing and I've found many of you don't run Instagram ads for the plain and simple reason; you don't know enough about them. So here are the main points of what you need to know!Read More
So everyone who has been trying to grow their brand has heard about paid social ads, but what are exactly the pros and cons of these ads? I've done the hard work for you and outlined below are the top 8 pros and cons of Facebook paid advertising.Read More