Posts in Social Media
5 ways to use Social Media to grow your small business!

Do you have an ambitious and unique idea for a business? But you just don’t know how to get yourself out there?

Look no further! Because a fantastic method has been sitting right in front of you this whole time, in the form of ​social media. ​These platforms are actually goldmines when it comes to low-cost advertising, and with the proper approach, you can expect to be generating traffic in no time.

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Digital Marketing: PPC, SEO and Social Media explained!

Means "pay per click" and is an advertising model where companies pay up to an agreed amount every time their ad is clicked and not every time it appears or is viewed by the user.Advertisers select keywords or phrases that will activate their ads when someone searches for them on a search engine like Google.

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How to make your social media channels work for your business!

The fundamental mistake so many businesses seem to be making is only (or primarily) posting self promotion on their social media platforms. I read recently that 42% of consumers will unfollow a brand if their social platform is full of self promotion. Im sure no one wants to lose 42% of their customers!

So what should your social media actually look like?

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Q&A - "I am starting a security consultancy business. How do I start marketing?"

What you have there is a great business idea that won’t necessarily be easy to advertise. Usually, when it comes to advertising, you have just a few words to put across what you want to say but from what you’ve written above its clear you’re going to need more. I’ll outline below the areas of advertising I have knowledge of and how they probably will or probably won’t help you.

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How to use hashtags on Facebook

Today I want to really quickly talk about how you should be using hashtags on Facebook. Hashtags on Facebook don't work in exactly the same way as what they do one of the platforms such as Twitter and Instagram. Whilst on Instagram or Twitter you might put many hashtags within a post, perhaps you might put 8 to 10 hashtags within a post, on Facebook you’d be expected to place 1 to 2 hashtags per post.

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Why you should share your content more than once!

On social networks, especially on Twitter, there is an unwritten rule that advises you not to share more than once the same post, and more if that post is yours.

The reasons are obvious: you may end up annoying/burning your followers and may also qualify as an excess. I agree, to an extent but I am a firm believe that finding the middle ground is best. Here's why…

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