Posts in Google Ads
Does remarketing really work?

Remarketing (or retargeting) is a popular method used by millions of businesses worldwide. You can read about what remarketing is and how it works here, but the purpose of this post is to do the digging on just how effective remarketing is. If you’re sitting on the fence and unsure about giving it a try, take a read of this article to help you make up your mind!

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Digital Marketing: PPC, SEO and Social Media explained!

Means "pay per click" and is an advertising model where companies pay up to an agreed amount every time their ad is clicked and not every time it appears or is viewed by the user.Advertisers select keywords or phrases that will activate their ads when someone searches for them on a search engine like Google.

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Everything you need to know about PPC advertising!

The simplest way to explain what PPC is is through an example: if your company wants to advertise on the internet, you create a campaign in some online media or web platform using the PPC modality, so that each time a user clicks on your ad, you are discounted a predetermined amount of money; the price paid for each user that enters your website through this ad is called cost per click.

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Why you can't see your own Google Ads

Did you know that if you continually search for your ad but don’t ever click on it, Google will deem this ad less relevant to you and may stop showing you your ads?

If you continuously search for your own ads and do not click on them, Google may stop showing them to you, as you have indicated that the ad isn’t relevant to you. So, while you might assume that your ad isn’t running, in reality it might just not be running for you.

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PPC, SEO and Social Media - Which is best for me?

The primary feature of a PPC service would be to generate leads or sales for the client, however, PPC could also be used to achieve results in other areas such as branding. Usually if a client is looking for branding/brand awareness I would suggest they take our a social media package as this is more tailored to increasing brand awareness, not sales. The final service that I offer is an SEO package. This is more of a long term plan and can benefit with both sales/leads and brand awareness. Ultimately, all of these services aim to give a strong ROI for my customers.

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How quickly should I see results from my PPC Campaign?

If I had £1 for every time I was asked this question I would be a very very rich freelancer! This is not a question that requires a straightforward answer and as with any advertising there is no guarantee of ROI when advertising through Google Ads. Marketing is not a solution to a poor product or bad business. However, when done the right way, I am a firm believer that AdWords can and will work for everyone.

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