PPC PPC

Why is Your CPC Decreasing and CPA Increasing During COVID-19?

Although we don’t have any conclusive data as to why we’ve seen a decrease in average CPC’s metrics over the last few weeks, we can assume this trend has occurred due to fewer advertisers on the Google Ads and Facebook Ads platform and/or advertisers having less budget and thus bidding less.

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PPC Chloe Christine PPC Chloe Christine

How quickly should I see results from my PPC Campaign?

If I had £1 for every time I was asked this question I would be a very very rich freelancer! This is not a question that requires a straightforward answer and as with any advertising there is no guarantee of ROI when advertising through Google Ads.

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