A significant number of UK businesses still do not use social media in their marketing strategies. Statista found that only 68.4% of companies in the UK have social media profiles.

Let’s dig a little deeper into the differences between and benefits of paid social vs organic social media and why it’s important to use a combination of both strategies.

Hashtags are commonly used on apps such as Twitter and Instagram. Even Facebook has adapted to using them too. But did you know LinkedIn use hashtags too? If so, do you know how to use them effectively?

"No matter what size your budget or business, LinkedIn ads can help you achieve your marketing goals." This is what LinkedIn has said, but how do we know that it is correct? After running LinkedIn Ads for clients for a while now, I can definitely confirm that your budget and type of business do matter.