Posts tagged SEO
Q&A - "I am starting a security consultancy business. How do I start marketing?"

What you have there is a great business idea that won’t necessarily be easy to advertise. Usually, when it comes to advertising, you have just a few words to put across what you want to say but from what you’ve written above its clear you’re going to need more. I’ll outline below the areas of advertising I have knowledge of and how they probably will or probably won’t help you.

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Some businesses just won't perform well organically. Here's why!

Firstly, I don't want this post to become misconstrued in any way and I hope you'll read through until the end to get a full understanding of what I'm trying to get across. Every single business and their website is different and they will always perform at different levels organically. I'm going to break down this post as much as possible to make it understandable to everyone interested.

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PPC, SEO and Social Media - Which is best for me?

The primary feature of a PPC service would be to generate leads or sales for the client, however, PPC could also be used to achieve results in other areas such as branding. Usually if a client is looking for branding/brand awareness I would suggest they take our a social media package as this is more tailored to increasing brand awareness, not sales. The final service that I offer is an SEO package. This is more of a long term plan and can benefit with both sales/leads and brand awareness. Ultimately, all of these services aim to give a strong ROI for my customers.

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