Google Ads (formerly known as Google AdWords), is the most popular PPC advertising platform. You are losing money every day your business is not advertising on Google and we’ll explain why!Read More
We’re sure you’ve notice organic Facebook reach had dropped significantly over the last few years and it doesn’t show signs of slowing. It’s likely impacted your business in some way but can your Facebook page really succeed without paid advertising?Read More
We know that engagement drops quickly if your website is not shown on the first page of results, and the best way to guarantee you will be seen right at the top of the search engine is to purchase real estate on the front page as part of the Google Ads campaign.Read More
Let’s roll right back to basics and take a look at Google Forwarding Numbers, how they work, when we use them and what exactly they are.Read More
"Basically, I used to run a business selling handmade balms and soaps. I stopped when I went to law school.
Now, I’m working on trading again. This time I am selling balms and make-up. How do I reach out to more people? And what steps can I take to market my company. Do you recommend finding a digital marketing manager on somewhere like freelancer? Or should I work on it myself at the moment then when I have more money consider a manager?"Read More
"Hi Chloe. I have just set up a small crafts business online selling small handmade fabric goods for children but I have no idea where to start with my marketing. Can you help?"Read More
Remarketing (or retargeting) is a popular method used by millions of businesses worldwide. You can read about what remarketing is and how it works here, but the purpose of this post is to do the digging on just how effective remarketing is. If you’re sitting on the fence and unsure about giving it a try, take a read of this article to help you make up your mind!Read More
The simplest way to explain what PPC is is through an example: if your company wants to advertise on the internet, you create a campaign in some online media or web platform using the PPC modality, so that each time a user clicks on your ad, you are discounted a predetermined amount of money; the price paid for each user that enters your website through this ad is called cost per click.Read More
Did you know that if you continually search for your ad but don’t ever click on it, Google will deem this ad less relevant to you and may stop showing you your ads?
If you continuously search for your own ads and do not click on them, Google may stop showing them to you, as you have indicated that the ad isn’t relevant to you. So, while you might assume that your ad isn’t running, in reality it might just not be running for you.Read More
Remarketing, sometimes also known as retargeting, is a form of online advertising designed to keep your brand in front of bounced traffic. On average, only 2% of web traffic converts on their first visit. Remarketing aims to help capture the reach of the 98% of users who don't convert right away. But, how does it work?Read More
Sometimes AdWords accounts can just hit a plateau and that's perfectly normal. Assuming you're not innovating with different products/services or offers the rate of gains tend to diminish over time as an ad account matures and ages (if you don't increase budget or expand the account to advertise in new locations etc). It may be that you have done your job and you have reached that optimum CPA and you can not get it much is any better. It happens. Here are some top tips and tricks you can try if you’re campaign has hit a plateau!Read More