Posts tagged Google Ads
Q&A - "How do I market my vegan cosmetics company?"

"Basically, I used to run a business selling handmade balms and soaps. I stopped when I went to law school.

Now, I’m working on trading again. This time I am selling balms and make-up. How do I reach out to more people? And what steps can I take to market my company. Do you recommend finding a digital marketing manager on somewhere like freelancer? Or should I work on it myself at the moment then when I have more money consider a manager?"

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Does remarketing really work?

Remarketing (or retargeting) is a popular method used by millions of businesses worldwide. You can read about what remarketing is and how it works here, but the purpose of this post is to do the digging on just how effective remarketing is. If you’re sitting on the fence and unsure about giving it a try, take a read of this article to help you make up your mind!

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Everything you need to know about PPC advertising!

The simplest way to explain what PPC is is through an example: if your company wants to advertise on the internet, you create a campaign in some online media or web platform using the PPC modality, so that each time a user clicks on your ad, you are discounted a predetermined amount of money; the price paid for each user that enters your website through this ad is called cost per click.

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Why you can't see your own Google Ads

Did you know that if you continually search for your ad but don’t ever click on it, Google will deem this ad less relevant to you and may stop showing you your ads?

If you continuously search for your own ads and do not click on them, Google may stop showing them to you, as you have indicated that the ad isn’t relevant to you. So, while you might assume that your ad isn’t running, in reality it might just not be running for you.

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AdWords account hit a plateau? Here's what to do.

Sometimes AdWords accounts can just hit a plateau and that's perfectly normal. Assuming you're not innovating with different products/services or offers the rate of gains tend to diminish over time as an ad account matures and ages (if you don't increase budget or expand the account to advertise in new locations etc). It may be that you have done your job and you have reached that optimum CPA and you can not get it much is any better. It happens. Here are some top tips and tricks you can try if you’re campaign has hit a plateau!

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